AppStore Screenshots
Allowed to improved our conversion rate by 15,6%
Background
Cizoo is a karaoke app allowing you to sing always in tune: http://www.cizoo.io/appstore
It has 300 000 users and worked with clients like Adidas, Chanel or Heineken
I am a Cofounder and was Cizoo's CPO during 5 years, during which I managed to make it grow from 0 to 300 000 users on iOS.
Problem
The former screenshots, while working efficiently, did not conveyed all the features of the app properly and failed to deliver the social & fun aspect of the app.
We thought that we could modernise them while at the same time aiming for increasing our conversion rate. The goals were twofolds: aligning them with our Brand Identity and increasing our downloads.
How to increase our conversion rate while maintaining a strong visual identity?
These were the former screenshots
Methodology
I worked with the great Pierre Degeorges on this.
What we did :
Defined thoroughly our objectives and prioritized them
Made a benchmark of similar apps
Sketched our ideas and selected the best ones
Tested those concepts with InVision on more than 20 users
Solution
We managed to find a great balance between a modern isometric design and to display the most important features in a more visible way. The Brand Identity was stronger and catchier.
Results
Our conversion rates were already above 4%, but we managed to increase them by 15,6%.